Jason Schoellen

I'm a digital media professional with extensive website management and broadcast production experience. I have 20+ years of content management system (CMS) experience including WordPress, Drupal, and custom/in-house systems. I have conceptualized, designed, and produced popular sponsored video franchises. I have video editing experience in Final Cut Pro and Adobe Premiere (to name a few non-linear editing platforms). I am technologically savvy yet creative in nature... and have a proven ability to develop and deliver compelling spoken, written, and visual content via any medium.

Brands I've Worked For

What I Do

Website Design

I've led numerous website redesigns for multiple brands, working directly with developers to build fast, stable websites with a solid user experience.

Creative Writing

From writing photo captions and headlines for SI.com, editorial columns for NASCAR.com, and uplifting stories for UPtv.com, I have a way with words that elicit reactions from the audience.

Video Production & Editing

As a true one-man band, I can shoot, edit, and produce videos including highlights, features, shows, live streams, and much more.

App Design & Development

From concept to UX to deployment, I've run point on mutliple app development projects, working directly with developers and design teams.

E-mail Marketing

Using e-mail platforms / CRMs like MailChimp, IBM Marketing Cloud, and Hubspot, I've crafted and deployed e-mail campaigns yielding strong open and click rates, including to targeted/segmented audiences.

Search Engine Optimization

I understand what makes a site rank well in search engines. HINT: SEO involves a lot more than just keywords.

Experience

JAN 2021 - PRESENT
UP Entertainment

Senior Digital Operations Manager

- Managed all content posted to the website, all website improvements, app improvements, and maintained website operation.
- Launched the first ever app for aspireTV.
- Built UPliftSomeone.com, Press.UPEntertainment.com, Sales.UPEntertainment.com, and CineRomantico.com from the ground up.
- After proposing that we redesign the aspireTV website, led the efforts with developers and made numerous improvements through PHP edits and various optimizations. This yielded the fastest website in the history of the company and double-digit percentage improvement in numerous engagement metrics. The approach saved the company tens of thousands of dollars and yielded a website with dramatically enhanced user experience and content discovery.
- Strategized, crafted, and deployed all consumer e-mail communications in MailChimp, IBM Marketing Cloud, and Hubspot. Updated templates.
- Served as UP Entertainment's lead SEO point person and yielded the top organic spot for key terms for both UPtv.com and UPFaithAndFamily.com.
- Assisted with technical issues on our sister network's website, Aspire.tv, and our subscription streaming service platform, UPFaithAndFamily.com.
- Built and/or updated landing pages for multiple UP Entertainment digital properties using visual page builders like Beaver Builder, Bakery Builder, and Unbounce.
OCT 2013 - JAN 2021
UP Entertainment

Digital Channel Manager

- Managed the "My UPtv Movies" app project from concept to launch -- the company's first app of this magnitude. Ran point on all competitive analysis and wireframing. Worked directly with creative services team on comps and developer on UX / logic and back end configuration.
- Managed UPtv.com's 2020 website redesign. Was one of two primary parties involved (self + Digital VP) with competitive analysis and wireframing. Worked directly with our developer on UX, and our creative services team on all visual assets. Acquired and added all assets required for launch of the fastest and most stable website in UPtv history.
- Produced and maintained the network's site via content management systems / CMS (Drupal and WordPress).
- Over the course of a single month in 2013, delivered 50% more unique users than were tallied in all of 2011 and 2012 -- COMBINED.
- Set and/or broke site records for traffic including, but not limited to: single day video views, monthly uniques, monthly page views, concurrent users, and monthly video views.
- In less than two years, I doubled pages per session and time on site while cutting bounce rate in half.
- Shot, edited, and produced event coverage in May '19 that yielded our best original video day ever.
- Curated, crafted and posted uplifting blogs, many of which delivered millions of page views each.
- Wrote copy and built pages for UPtv.com and UPFaithandFamily.com.
- Wrote and coded newsletters in HTML for IBM Marketing Cloud, MailChimp, and Hubspot for UPtv.
- Delivered 100%+ growth in video views each of the first three years.
- Grew UPtv's YouTube channel from 75K views in 10/13 to 100MM+.
- Wrote headlines and descriptions for all content and posted to the site. Edited video using Adobe Premiere.
- Conceptualized a webisode series to run in tandem with the network's most popular show.
- Created and assigned original editorial content.
- Trafficked ads using DFP / Google Ad Manager.
MAY 2013 - OCT 2019
SNY

Freelance Field Producer

- Worked with a videographer and reporter to shoot scenic footage and interviews with New York Mets players and managers.
- Shot and delivered videos for use on SNY's social media platforms and website.
- Delivered the key points of press conferences and locker room interviews to studio producers for quick turnaround in their live pre-game and post-game shows.
- Due to COVID, SNY no longer used freelance field producers (limited personnel could be used at the park).
OCT 2013 - MAY 2015
Turner Broadcasting

Freelance Associate Producer / Editor

- Edited classic NBA games using Final Cut Pro and delivered for air on NBA TV.
- Selected soundbites, worked with editors to gather b-roll and edit features for MLB Postseason on TBS.
- Researched information for use in graphics.
- Prepared elements for use in pre-game shows, post-game shows and live remote broadcasts.
- Ceased working with Turner to prepare for the birth of my second daughter (April, 2015).
AUG 2004 - DEC 2012
Turner Spots Digital

Multimedia Producer

- Produced a weekly live NASCAR post-race show which generated millions of dollars in annual revenue.
- Produced a weekly live-to-tape NASCAR preview show which generated millions of dollars in revenue since the franchise's inception.
- Designed and implemented an hour-long QVC-style show. As a result, the NASCAR.COM sales team exceeded their revenue goals for that holiday sales promotion by 20%+.
- Produced weekly features that were consistently amongst NASCAR.COM's most-viewed videos. Also produced content for MLB.COM, NBA.COM, CNN.COM and SI.COM.
- Wrote headlines and descriptions, and posted video highlights, features and live streams to NASCAR.COM and syndication partners using Turner's custom CMS.
- Developed show topics and collaborated with the show hosts. Led the control room crew and studio crew in the production of sponsored live post-race shows, preview shows, debate/opinion shows, review shows, and live breaking news coverage.
- Developed new content ideas and integrated appropriate sponsor branding into respective shows.
- Conceptualized show graphics and animations style(s).
- Wrote show scripts in iNEWS and built graphic elements for the review show.
- Formulated questions and interviewed NASCAR drivers for use in shows and features.
- Edited shows, features and highlights with Final Cut Pro. Encoded the videos via content management system.
- Wrote a weekly "Head2Head" debate piece during the 2009 season and a weekly NASCAR fantasy blog that was featured on NASCAR.COM's Fantasy section..
- Used video cameras to shoot interviews and capture footage for use in features.
- Operated live video streaming equipment which allowed me to produce content from remote locations including via mobile data and satellite.
- Prior to the Turner CMS, updated site content using HTML.
- All NASCAR.COM positions at Turner Sports were eliminated at the end of 2012 as the league brought the website in-house in Charlotte. Offered a position, but was unable to relocate at the time.
MAR 2004 - AUG 2004
CNN

Video Editor

- Edited news and sports videos using non-linear editing software.
- Wrote headlines and descriptions for videos in CNN.COM's content management system (CMS).
- Processed photos using Adobe Photoshop for placement on the website.
JUL 2000 - MAR 2004
CNN / Sports Illustrated

Associate Producer

- Selected newsworthy sports stories from the AP wire. Copy edited the content and inserted photos and graphics for placement on various SI.COM sports sections.
- Copy edited content, wrote headlines for stories and features, and produced the motorsports section.
- Shot video with Betacam cameras for use on SI.COM.
- Edited videos using non-linear system (Media 100).
- Color corrected and cropped images in Photoshop for placement in stories and section fronts.
- Wrote headlines and captions for in-story photos and photo galleries.
- Selected photos from various services and built photo galleries using photo gallery web tools / HTML / CMS.

Education

1994-1999
Iowa State University

Bachelor of Arts: Journalism and Mass Communication / Electronic Media Studies

Activities and societies: KURE student-run radio station. ISU9 student-run TV station.

Testimonials

Website Skills

Content Management Systems

90%

WordPress / Website Design

90%

SEO

85%

App Design & Development

80%

Multimedia Skills

Video Editing

80%

Video Production

80%

Broadcasting

80%

Adobe Photoshop

75%

My Experience

Years of Digital Experience

25+

Websites I've Built Myself

7

Apps Built For TV Networks

2

Website Redesigns

10+