Website Management
WordPress Website Design
App Development
Video Editing and Producing
Search Engine Optimization (SEO)
Creative Writing
Sports Broadcasting
Networking and Technology
Jason Schoellen
I'm a digital media professional with extensive website management, creative writing, and broadcast production experience. I have 20+ years of content management system (CMS) experience including WordPress, Drupal, and custom/in-house systems. I have conceptualized, designed, and produced popular sponsored video franchises. I have video editing experience in Final Cut Pro and Adobe Premiere. I am technologically savvy yet creative in nature... and have a proven ability to develop and deliver compelling spoken, written, and visual content via any medium.
What I Do
My Experience
Years of Digital Experience
25+Websites I've Built Myself
9Apps Built For TV Networks
2Website Redesigns
10+Experience
JAN 2021 - PRESENT
UP EntertainmentSenior Digital Operations Manager
- Managed all content posted to the website, all website improvements, app improvements, and maintained website operation.
- Ran point on the My UPtv Movies / My UPtv app project. Managed and launched the first ever app for aspireTV.
- Built UPliftSomeone.com, Press.UPEntertainment.com, Sales.UPEntertainment.com, and CineRomantico.com from the ground up.
- After proposing that we redesign the aspireTV website, led the efforts with developers and made numerous improvements through PHP edits and various optimizations. This yielded the fastest website in the history of the company and double-digit percentage improvement in numerous engagement metrics. The approach saved the company tens of thousands of dollars and yielded a website with dramatically enhanced user experience and content discovery.
- Strategized, crafted, and deployed all consumer e-mail communications in MailChimp, IBM Marketing Cloud, and Hubspot. Updated templates.
- Served as UP Entertainment's lead SEO point person and yielded the top organic spot for key terms for both UPtv.com and UPFaithAndFamily.com.
- Assisted with technical issues on our sister network's website, Aspire.tv, and our subscription streaming service platform, UPFaithAndFamily.com.
- Built and/or updated landing pages for multiple UP Entertainment digital properties using visual page builders like Beaver Builder, Bakery Builder, and Unbounce.

OCT 2013 - JAN 2021
UP EntertainmentDigital Channel Manager
- Managed UPtv.com's 2020 website redesign. Was one of two primary parties involved (self + Digital VP) with competitive analysis and wireframing. Worked directly with our developer on UX, and our creative services team on all visual assets. Acquired and added all assets required for launch of the fastest and most stable website in UPtv history.
- Produced and maintained the network's site via content management systems / CMS (Drupal and WordPress).
- Over the course of a single month in 2013, delivered 50% more unique users than were tallied in all of 2011 and 2012 -- COMBINED.
- Set and/or broke site records for traffic including, but not limited to: single day video views, monthly uniques, monthly page views, concurrent users, and monthly video views.
- In less than two years, I doubled pages per session and time on site while cutting bounce rate in half.
- Shot, edited, and produced event coverage in May '19 that yielded our best original video day ever.
- Curated, crafted and posted uplifting blogs, many of which delivered millions of page views each.
- Wrote copy and built pages for UPtv.com and UPFaithandFamily.com.
- Wrote and coded newsletters in HTML for IBM Marketing Cloud, MailChimp, and Hubspot for UPtv.
- Delivered 100%+ growth in video views each of the first three years.
- Grew UPtv's YouTube channel from 75K views in 10/13 to 100MM+.
- Wrote headlines and descriptions for all content and posted to the site. Edited video using Adobe Premiere.
- Conceptualized a webisode series to run in tandem with the network's most popular show.
- Created and assigned original editorial content.
- Trafficked ads using DFP / Google Ad Manager.

MAY 2013 - OCT 2019
SNYFreelance Field Producer
- Shot and delivered videos for use on SNY's social media platforms and website.
- Delivered the key points of press conferences and locker room interviews to studio producers for quick turnaround in their live pre-game and post-game shows.
- Due to COVID, SNY no longer used freelance field producers (limited personnel could be used at the park).

OCT 2013 - MAY 2015
Turner BroadcastingFreelance Associate Producer / Editor
- Selected soundbites, worked with editors to gather b-roll and edit features for MLB Postseason on TBS.
- Researched information for use in graphics.
- Prepared elements for use in pre-game shows, post-game shows and live remote broadcasts.
- Ceased working with Turner to prepare for the birth of my second daughter (April, 2015).

AUG 2004 - DEC 2012
Turner Spots DigitalMultimedia Producer
- Produced a weekly live-to-tape NASCAR preview show which generated millions of dollars in revenue since the franchise's inception.
- Designed and implemented an hour-long QVC-style show. As a result, the NASCAR.COM sales team exceeded their revenue goals for that holiday sales promotion by 20%+.
- Produced weekly features that were consistently amongst NASCAR.COM's most-viewed videos. Also produced content for MLB.COM, NBA.COM, CNN.COM and SI.COM.
- Wrote headlines and descriptions, and posted video highlights, features and live streams to NASCAR.COM and syndication partners using Turner's custom CMS.
- Developed show topics and collaborated with the show hosts. Led the control room crew and studio crew in the production of sponsored live post-race shows, preview shows, debate/opinion shows, review shows, and live breaking news coverage.
- Developed new content ideas and integrated appropriate sponsor branding into respective shows.
- Conceptualized show graphics and animations style(s).
- Wrote show scripts in iNEWS and built graphic elements for the review show.
- Formulated questions and interviewed NASCAR drivers for use in shows and features.
- Edited shows, features and highlights with Final Cut Pro. Encoded the videos via content management system.
- Wrote a weekly "Head2Head" debate piece during the 2009 season and a weekly NASCAR fantasy blog that was featured on NASCAR.COM's Fantasy section..
- Used video cameras to shoot interviews and capture footage for use in features.
- Operated live video streaming equipment which allowed me to produce content from remote locations including via mobile data and satellite.
- Prior to the Turner CMS, updated site content using HTML.
- All NASCAR.COM positions at Turner Sports were eliminated at the end of 2012 as the league brought the website in-house in Charlotte. Offered a position, but was unable to relocate at the time.

MAR 2004 - AUG 2004
CNNVideo Editor
- Wrote headlines and descriptions for videos in CNN.COM's content management system (CMS).
- Processed photos using Adobe Photoshop for placement on the website.

JUL 2000 - MAR 2004
CNN / Sports IllustratedAssociate Producer
- Copy edited content, wrote headlines for stories and features, and produced the motorsports section.
- Shot video with Betacam cameras for use on SI.COM.
- Edited videos using non-linear system (Media 100).
- Color corrected and cropped images in Photoshop for placement in stories and section fronts.
- Wrote headlines and captions for in-story photos and photo galleries.
- Selected photos from various services and built photo galleries using photo gallery web tools / HTML / CMS.

Education
1994-1999
Iowa State UniversityBachelor of Arts: Journalism and Mass Communication / Electronic Media Studies

Testimonials

You truly have one of the most diverse skillsets I've ever seen in one human and you always put your heart into all you do. Thanks for your myriad contributions.

I had the pleasure of working alongside Jason at UP TV as part of the digital team. His excellent web content played an important role in UP’s social media strategy. Jason is highly professional in his approach, a collaborative teammate, and he is a highly skilled digital channel manager. Also, Jason is creative with the ability to generate ideas easily. He is passionate about adding value and contributing to the team’s success. Jason would be an asset to any team.

I worked with Jason through Yahoo!'s relationship with Turner Sports. During the time, he demonstrated a keen attention to detail, was proactive in producing content that would work for us without us having to ask and would even reach out if he saw an error on our site. Jason is someone you can rely on because he will do the job he's tasked to do, do it well, then go above and beyond what's expected of him.

Jason is a talented individual with a strong work ethic. I'm impressed with how much he's learned on the job over the past decade or so, but not surprised. He always struck me as eager to learn and eager to please. There aren't many I've worked with over the years who are more courteous. He was always a pleasure to be around at work, and he was always looking for ways to make us more efficient.

Jason is a front-line guy who wants to get his hands dirty -- from concept through production. While he has opinions, Jason will not browbeat or micromanage; he collaborates with co-workers, takes direction, mulls differing opinions and then is eager to produce the most complete, most compelling content -- and do this efficiently and effectively. Jason has a unique talent, in which he can assess a developing story, get ahead of the curve and provide the "I didn't think of that" angle.

I’ve known Jason since he was hired at Turner Broadcasting. As an SI.com AP, Jason managed multimedia including photography, video editing, writing, and web publishing. Jason also led our field reporting efforts, so his combined talents make him a well-rounded utility person. To complement his core production abilities, Jason brings a long list of skill sets including excellent work ethic, positive attitude, good communication, a problem solver and team player. If you want a solid employee who is dedicated to his work, Jason is your man.